What goes where in social media?

Photo: Clem Onojeghuo

You have a brand.

It has a name.

It has an image.

It has a vision.

It has goals.

It does something well.

Does your audience know this?

Does your audience believe this?

Well, you are not alone.

I’m discovering my brand.

And, I’m learning how to package it.

Package, you ask?

Yes, package it.

There are many aspects to your brand, so it must be dissected.

These limbs are what go into the different social media platforms.

I have discovered a unique strategy.

I am focusing on writing long copy articles.

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Long copy articles do this:

One, they force you to research extensively.
Two, they make you articulate phenomenally well.
Three, they give you brilliant content to anatomize.

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Doesn’t that sound enticing?

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I am finding long copy articles very enjoyable.

You can upload them in their complete, unhindered format in your personal blog, LinkedIn, Medium, and Google+.

You can promote the story everywhere else in segments.

Hopefully you included a captivating visual with your prose, which is great to present on instagram and Pinterest.

If you diligently investigated for your piece, you have backlinks in your story.

These links are great opportunities to start conversations on Twitter.

On facebook you can poke fun at yourself by referencing your story through memes or silly banter.

You get the picture. Your story can be advertised in all social media with a bit of creativity. That article is your creation and it needs to be read and shared. The different platforms are there to help.

Before I forget, create a cool and personable highlight video of your article and upload it on your YouTube channel, Vimeo, and Facebook.

The possibilities are endless. Have fun writing the article and then creatively promote it through all the channels—they are FREE anyway.

Start to build your audience. If you already have a following, entertain the heck out of them with great-long-copy stories. And, don’t forget the packaging.

Cheers.

You can find this article on Medium.

For a bit of audiovisual fun, you can join me on YouTube.